YouTube Scriptwriter & Research Lead

Deep Research & Story Mining

1. Conduct primary and secondary research to uncover the most relevant and impactful solar topics. On-the-ground research: Visit solar sites, talk to customers, installers, engineers, and sales teams to gather real-world insights.
2. Competitor & Market Research: Monitor industry trends, competitor content, and YouTube best practices to keep our content ahead of the curve.
3. Policy & Financial Research: Stay updated on solar subsidies, financing models, and government policies to create factually strong and helpful content.

Scriptwriting & Storytelling

1. Write highly engaging, research-backed scripts that make solar easy to understand for homeowners.
2. Develop strong narratives, characters, and engaging storylines that hook viewers from the start. Suggest visual elements, graphics, and storytelling techniques to enhance video impact.
3. Craft scripts for various video formatsexplainer videos, customer stories, vlogs, reaction videos, product breakdowns, and more.

Working with the YouTube Team

1. Work closely with the YouTube creator/host, video editors, and marketing team to bring scripts to life.
2. Manage the content calendar, ensuring timely delivery of research and scripts.
3. Collaborate with SEO specialists to ensure scripts are optimized for YouTube searchability & engagement.

Audience-Centric Approach & Optimization

1. Analyze YouTube video performance, audience feedback, and analytics to refine scriptwriting strategy.
2. Adapt scripts to different video formats, ensuring content stays fresh and engaging.
3. Experiment with new video concepts, storytelling techniques, and engagement tactics to drive more views and subscriptions.