Website Lead

Key Responsibilities

1. Website Strategy & Development

• Define and execute the roadmap for new sections and functionalities for the pre-login website.
• Drive Conversion Rate Optimization (CRO) to maximize user engagement and lead generation.
• Collaborate with tech, design, and vendor teams to develop and execute website enhancements.
• Own and manage UI/UX design to create industry-best user experiences.
• Ensure compliance with best practices in SEO, web vitals, and accessibility.

2. Content & User Experience Management

• Own and Oversee CMS management for seamless content updates and consistency.
• Ensure that content aligns with the latest industry trends and user behavior insights.
• Optimize website structure and navigation to enhance user experience and accessibility.

3. AI-Driven Innovations & Personalization

• Identify and implement AI-driven opportunities for website automation and personalization.
• Utilize AI-powered tools for content generation, recommendation engines, and predictive analytics.
• Leverage NLP (Natural Language Processing) tools to simplify content and improve user engagement.

4.. Stakeholder & Sprint Management

• Work closely with product, design, and tech teams to execute new initiatives.
• Own the sprint planning for website development and enhancements.
• Manage vendor relationships for website development, SEO, and automation solutions.

5. SEO & Web Performance Optimization

• Implement SEO best practices to drive organic traffic and improve search rankings.
• Monitor and optimize Google Core Web Vitals to ensure high-performing page speed and responsiveness.
• Manage Google Analytics (GA), Google Tag Manager (GTM), and Google Search Console (GSC) to track website performance.
• Drive structured A/B testing for continuous improvement of user engagement and conversions.

5. Collaboration & Leadership

• Work closely with cross-functional teams including marketing, product, design, and analytics.
• Act as the bridge between marketing and technology teams, ensuring website enhancements align with business goals.
• Drive an agile and vibrant marketing environment, fostering innovation and collaboration.

Key Requirements

1. Experience & Expertise

• 8-10 years of experience in website management, CRO, and UI/UX strategy.
• Proven track record in pre-login website development and MarTech integrations.
• Understanding of strapi CMS will be an added advantage
• Strong exposure to AI-driven content recommendations and personalization.

2. Technical & Analytical Skills

• Hands-on experience with Google Analytics (GA), GTM.
• Ability to analyze website data and provide actionable insights.
• Knowledge and experience with API based developments

3. Soft Skills

• Excellent communication and stakeholder management skills.
• Strong problem-solving and analytical thinking.
• Ability to work in fast-paced, data-driven environments.
• Ambition to deliver industry best solutions