Wayfinding Designer

Role overview

You will work on projects from concept to detailed design under strategic direction. The role requires spatial thinking, coordination with architects and consultants, and the ability to produce build-ready design packages.

Key responsibilities

Wayfinding strategy and concept

Participate in user journey mapping and circulation analysis

Develop sign families and hierarchy systems

Translate brand guidelines into spatial communication systems

Contribute to concept narratives and client presentations

Design development

Design directional, identification, regulatory and experiential sign systems

Develop message schedules and sign location plans

Create spatial mockups and visualizations

Prepare structured, client-ready presentations

Technical coordination

Coordinate with architects, MEP consultants and project teams

Ensure signage integrates seamlessly with the built environment

Work closely with internal technical drawing team

Review fabrication inputs and shop drawings

Documentation and delivery

Prepare detailed design packages

Maintain organized file structures and revision logs

Deliver work within defined timelines

Support site visits and design clarifications

Required skills

35 years of experience in signage, environmental graphics or spatial branding

Strong proficiency in Adobe Illustrator, InDesign and Photoshop

Working knowledge of AutoCAD (mandatory)

Understanding of materials, finishes and fabrication processes

Strong typographic and systems-thinking ability

High attention to detail

Behavioural expectations

Structured thinker

Takes ownership

Comfortable receiving critique

Calm under deadlines

High execution standards

Qualifications

Bachelors degree in graphic design, environmental design, architecture or related field

Strong portfolio demonstrating built projects (not only conceptual work)

What success looks like in 6 months

Independently handles at least one mid-scale project

Produces technically sound and brand-aligned design packages

Thinks in scalable systems, not isolated signboards

If you are serious about building expertise in wayfinding and spatial communication and not just making graphics we would like to speak with you.