Visual Lead

Location: Kolkata

Experience Required: 56 years

Industry Preference: Branding / Advertising / Design Studios / Architecture or Interior Brands

Role Overview

We are looking for a design thinker who can shape how a premium surfaces brand is seen, felt, and experienced. The Visual Lead will drive the overall creative direction for Vivre Panels and translate brand strategy into impactful visual storytelling across campaigns, exhibitions, digital platforms, and brand communication.

Key Responsibilities

Lead the overall visual direction and creative identity of the brand

Translate brand strategy into compelling visual communication

Conceptualize and execute creative campaigns across digital and print platforms

Design and oversee creatives for social media, marketing campaigns, catalogues, and brand assets

Develop exhibition and spatial creatives for trade shows and brand showcases

Ensure visual consistency across all brand touchpoints

Guide and mentor designers while collaborating closely with the marketing team

Work on creative concepts for product launches and brand initiatives

Required Skills & Expertise

Creative & Strategic

Strong visual storytelling and conceptual thinking

Expertise in visual branding, layout design, and typography

Understanding of luxury / premium brand aesthetics

Ability to translate brand positioning into strong visual systems

Experience working on campaign-led creative communication

Software & Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects / Motion Design (preferred)

Basic understanding of 3D tools or rendering workflows is highly appreciated

What You Must Know

Design trends within architecture, interiors, and premium product brands

Digital-first design formats for social media and marketing campaigns

Exhibition and large-format design thinking

Brand guideline development and visual consistency

Creative collaboration with marketing and strategy teams