Video Editor

Detailed Key Responsibilities

1 End-to-End Video Production (Post-Production Focus)

• Manage raw footage organisation & storage
• Edit short-form content:
• Instagram Reels
• YouTube Shorts
• LinkedIn brand videos
• Meta Ad creatives
• Edit long-form YouTube videos (820 mins)
• Produce transformation stories (before-after)
• Create gym launch films
• Develop testimonial & founder storytelling videos
• Repurpose 1 long video into 510 micro-content assets

2 Cinematic Editing & Visual Excellence

• Apply advanced colour grading & cinematic LUTs
• Maintain brand colour consistency
• Use professional shot sequencing (Wide Mid Close)
• Apply slow-motion, speed ramping, and dramatic build-ups
• Execute beat-sync music editing
• Create emotional arcs within videos
• Ensure smooth transitions & visual continuity

3 Motion Graphics & Animation

• Create logo animations & animated brand bumpers
• Develop intro & outro sequences
• Design animated lower-thirds & text overlays
• Create kinetic typography
• Build motion graphics in After Effects
• Integrate animated infographics for educational videos

4 3D Design & Advanced Creative (Preferred but Highly Valued)

• Basic to intermediate 3D work using:
• Blender
• Cinema 4D
• 3D logo reveals
• 3D text animations
• Lighting simulation
• Camera movement simulation
• Depth & shadow realism

5 Performance Marketing Integration

• Create multiple hook variations (35 versions per ad)
• Edit for retention (first 3 seconds highly optimised)
• Develop strong CTA sequences
• Optimize for:
• Watch-time
• CTR
• Conversion
• Modify creatives based on performance feedback
• Understand funnel-based content (Awareness Consideration Conversion)

6 Design Collaboration & Branding

• Work closely with graphic designers (Figma-based workflows)
• Convert static designs into animated formats
• Ensure typography consistency
• Create scroll-stopping thumbnails
• Maintain WTF visual brand guidelines

Required Technical Skills

Software Mastery (Mandatory)

• Adobe Premiere Pro (Advanced level)
• Adobe After Effects (Advanced Motion Graphics)
• Adobe Media Encoder
• Adobe Photoshop (Basic Thumbnail Editing)
• Figma (Basic Design Understanding)

Cinematic & Editing Skills

• Professional color grading
• LUT application
• Audio mixing & noise reduction
• Multi-cam editing
• Masking & compositing
• Green screen editing
• Export optimization

Creative Skills

• Strong storytelling instinct
• Emotional narrative structuring
• Visual rhythm understanding
• Trend awareness (Instagram & YouTube)
• Fitness & lifestyle aesthetic understanding
• High attention to detail