Vice President Offline Growth

FlipSpaces Job Description Vice President - Offline Growth

Role Overview

As a leader, you will be responsible for building and scaling Flipspaces offline demand engine, driving high-quality, high-intent leads that convert into profitable project wins. This role focuses on institutional partnerships, enterprise outreach, channel ecosystems, and market-led growth, working closely with Sales, Design, and Operations to ensure lead quality, feasibility, and conversion discipline. This is a leadership role along with individual contribution with ownership of strategy, execution, and performance of offline growth initiatives.

Job Location: Mumbai (Malad, West)

What Youll Do

Offline Growth Strategy & Market Expansion

Design and execute a scalable offline growth strategy aligned with Flipspaces revenue and margin objectives.

Identify high-potential enterprise segments (corporates, GCCs, developers, landlords, brokers, PE-backed firms, etc.).

Drive city-wise and account-led growth plans with clear pipeline and conversion metrics.

Continuously refine go-to-market strategies based on deal economics and execution feedback.

Lead Generation & Channel Development

Build and scale non-digital lead sources such as strategic alliances, real estate brokers, consultants, developers, PMCs, and institutional partners.

Establish structured programs for referral partnerships, industry networks, and ecosystem tie-ups. Ensure lead qualification frameworks that prioritize deal quality over volume.

Own accountability for lead-to-opportunity conversion ratios.

Team Leadership & Performance Management

Build, mentor, and lead a high-performing offline growth team across key markets.

Define clear roles, targets, and success metrics for growth managers and partnership teams.

Drive a performance culture focused on pipeline health, conversion quality, and predictability.

Collaborate closely with Sales leadership to ensure seamless handover and accountability

Cross-Functional Collaboration

Work closely with Sales, Design, Operations, Finance, and Supply Chain to align growth initiatives with delivery capabilities.

Ensure market commitments are realistic, executable, and margin-accretive.

Act as the bridge between market opportunity and execution feasibility.

Feed structured market intelligence back into pricing, positioning, and offering strategy.

Governance, Analytics & Continuous Improvement

Establish strong MIS, dashboards, and review mechanisms for offline growth performance.

Track funnel metrics including lead source effectiveness, win rates, deal size, and cycle time.

Identify bottlenecks and implement process improvements to enhance speed and efficiency.

Maintain governance around partnerships, contracts, and compliance.

You Bring

Tier-1 education pedigree (IIT, IIM, ISB, etc.) is a plus.

Strong commercial acumen, leadership presence, and storytelling skills.

15+ years of experience in offline growth, enterprise partnerships, BD, or institutional sales.

Proven leadership experience in commercial interiors, real estate services, construction, design-build, or allied B2B sectors.

Track record of building partnership-led or account-led growth engines.

Experience working with complex, long-cycle, project-based sales.

Strong understanding of deal economics, margins, and execution risk.

Why Flipspaces?

A rare blend of tech x design x manufacturing

Leadership team with strong IIT/startup DNA

High ownership, zero bureaucracy, growth-first culture

Rapid global expansion be part of the journey