Sr Digital Marketing Associate, M2+ Prime Video
Amazon
0 - 3 years
Chennai
Posted: 11/29/2024
Job Description
The primary responsibility is to execute and audit marketing operations to improve visibility of the content in Amazon Prime Video
The role will require the candidate to understand the marketing tools and operation workflows
The operator is expected to continuously learn and update themselves on the new features of the tools and process updates
Operator should have knowledge and expertise in creating and update process SOPs
The role will require the candidate to perform content quality, bar raising and publishing of the marketing campaigns involving respective process guidelines and customer experience
Candidate to have knowledge on operational metrics (KPI)
Candidate required to have experience with stakeholder communication, escalation management and email management
Candidate to be an efficient team player and contribute to business by proposing and implementing process improvement projects
This is an Individual Contributor role, where the candidate is expected to use high judgement skills to review and approve key marketing content with high customer visibility with minimal guidelines
The role requires a graduate degree with exposure to MS office
In addition, the associate should have an attention to detail, good communication skills, logical thinking, analytical and proactive approach
This role requires the candidate to work in night shift (IST time zone) and flexibility to extend support during critical business requirements if any customer facing defects
Key job responsibilities
Completed under graduation (UG) in any stream
Willing to operate in night shift (IST time zone)
Candidate should be familiar with MS Word, Excel and Outlook
Ability to communicate effectively over call and emails with stakeholder and commit to deliverable timelines
Perform marketing operations to enhance the visibility of content across digital platforms
Quickly understand and effectively utilize marketing and operation workflow tools
Continuously adapt to and learn new features of the marketing programs
Monitor and be aware of key operations metrics such as productivity (number of titles processed per hour), quality (defect percentage), and delivery/latency Service Level Agreements (SLAs)
Ensure compliance with these metrics, SLA requirements, QA guidelines, team goals, and personal goals
Hands
- on experience building, launching, and reporting on campaigns using Marketing Automation tools.
Edit and fix content efficiently, following established Standard Operating Procedures to spot and correct errors.
Basic Qualifications
Completed under graduation (UG) in any stream
Willing to operate in night shift (IST time zone)
Candidate should be familiar with MS Word, Excel and Outlook
Ability to communicate effectively over call and emails with stakeholder and commit to deliverable timelines
Perform marketing operations to enhance the visibility of content across digital platforms
Quickly understand and effectively utilize marketing and operation workflow tools
Continuously adapt to and learn new features of the marketing programs
Monitor and be aware of key operations metrics such as productivity (number of titles processed per hour), quality (defect percentage), and delivery/latency Service Level Agreements (SLAs)
Ensure compliance with these metrics, SLA requirements, QA guidelines, team goals, and personal goals
Hands
- on experience building, launching, and reporting on campaigns using Marketing Automation tools.
Edit and fix content efficiently, following established Standard Operating Procedures to spot and correct errors.
Preferred Qualifications
Experience as a Quality auditor
Experience with Audit or QC tools and mechanisms
Good interpersonal skills to manage ongoing relationships with program team and inter operations teams
Ability to meet deadlines in a fast
- paced work environment driven by complex software systems and processes.
Strong attention to detail when editing content, with the ability to deep dive and identify root causes of issues.
Knowledge or experience in the publishing/b2b & b2c marketing industry, as well as familiarity with QuickSight, Adobe, Sprinklr, Marketo, and Photoshop, are significant advantages.
Knowledge or experience in Marketing experimentation and campaign performance metrics analysis is an added advantage
About Company
Amazon is a multinational technology and e-commerce company founded by Jeff Bezos in 1994. Initially focused on selling books online, it quickly expanded into a broad range of products and services, including electronics, cloud computing (via Amazon Web Services), streaming, and artificial intelligence. Amazon has revolutionized online shopping with fast delivery, personalized recommendations, and a subscription service called Amazon Prime. It is one of the world's largest and most valuable companies, with a significant impact on retail, technology, and logistics.
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