Social Media & Marketing Associate

Job description

Conduct market research to identify target audiences and develop marketing strategies
Develop and implement digital marketing campaigns, including SEO, SEM, Instagram Ads, etc.
Create weekly and monthly editorial calendars for social media platforms
Create and distribute engaging content such as blogs, infographics, videos, and press releases
Explore and facilitate collaborations and partnerships with industry cohorts.
Conceptualize and implement marketing campaigns across all forms: organic, paid, collabs, etc.
Conduct SWOT analysis of the company's current digital marketing and advise a strong plan to overcome
the shortcomings.
Research social media trends and inform management of changes that are relevant to the company's
marketing activities.
Track social media engagement to identify high-performing ideas and campaigns for scalability
Support marketing/PR team at live and online events