Social Media Manager

Social Media & Digital Content Strategist (AI-Savvy)

Location: Mumbai Goregaon (Onsite)

Experience: 14 Years

Industry: Advertising / Digital Marketing Agency

Joining: Immediate / Early joiners preferred

Job Summary

We are looking for a Social Media & Digital Content Strategist who is highly creative, AI-savvy, and strong in copywriting, scripting, and storytelling. The ideal candidate should understand social media platforms deeply, leverage AI tools for content creation, and execute impactful organic and paid campaigns. Experience in an advertising or digital agency is mandatory.

Key Responsibilities

Social Media Strategy & Execution

• Plan and execute organic growth strategies for Instagram, YouTube, Facebook, LinkedIn & Twitter
• Manage end-to-end social media calendars aligned with brand tone and business goals
• Optimize content using trends, formats, hashtags, and platform best practices

Content Creation & Copywriting

• Write engaging copies, captions, scripts, hooks, and storytelling content
• Conceptualize and execute reels, video ads, static creatives, and digital campaigns
• Use AI tools (ChatGPT, AI video tools, AI design/writing tools, etc.) to enhance productivity and creativity

Community & Audience Engagement

• Engage with the audience via comments, DMs, and community interactions
• Build and nurture a strong online brand presence

Campaigns & Performance Coordination

• Collaborate with performance marketing teams for paid campaigns
• Align creatives, messaging, and copies for ads
• Assist in influencer outreach campaigns from ideation to execution

Analytics & Insights

• Track organic performance, engagement, reach, and audience growth
• Use insights to refine content and strategy

Client & Team Coordination

• Handle client communication for social and campaign-related work
• Support creative pitches with strong concepts, trends, and insights
• Work closely with design, video, and performance teams

Required Skills & Expertise

• Strong copywriting, scriptwriting & storytelling skills
• Hands-on experience using AI tools for content, ideation, writing, and video
• Deep understanding of social media algorithms & growth tactics
• Knowledge of SEO, digital trends, and content optimization
• Experience with Canva or similar design tools
• Excellent research, coordination, and multitasking abilities
• Ability to write for different platforms, audiences, and tones
• Strong communication and presentation skills

Preferred Qualifications

• Bachelors degree in English, Journalism, Communications, Marketing, or related field
• 13 years of experience as a Content Writer / Copywriter / Digital Strategist
• Advertising or Digital Agency experience (Mandatory)
• Experience in paid campaigns, client coordination, and influencer marketing is a plus

Job Types: Full-time, Internship

Contract length: 3 months

Work Location: In person