SEO specialist

KairaliTrails is Indias largest and fastest-growing travel agency, specializing in premium international tour packages to destinations like Malaysia, Thailand, and Bali. With a powerhouse team of 150+ professionals, we provide end-to-end travel solutionsfrom flight bookings and luxury stays to visa assistance and guided tours. Renowned for reliability and personalized service, KairaliTrails is setting the global benchmark for excellence in tourism.

We are looking for a high-impact SEO & App Optimization Specialist to join our team on-site in Kochi. This is a 360-degree digital visibility role. You wont just be managing search engine rankings; youll be responsible for the entire discovery ecosystemfrom traditional Google search to the latest AI-driven discovery engines and mobile app stores.

Your mission is to ensure that whether a traveler is searching on a browser, asking an AI bot, or browsing the App Store, KairaliTrails is the first name they see.

• Search Engine Excellence: Lead keyword research, technical SEO audits, and high-authority link-building strategies to dominate SERPs.
• Modern Search Optimization: Implement strategies for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to ensure our content is cited by AI platforms like Perplexity, Gemini, and Search Generative Experience (SGE).
• AI-Driven Content (AIO): Execute AIO (AI Optimization) workflows to balance human creativity with AI efficiency, ensuring all content remains high-quality and rankable.
• App Growth: Own ASO (App Store Optimization) and overall App Optimization strategies to increase organic downloads and visibility for our mobile platform on iOS and Android.
• Data Analytics: Deep-dive into web and app analytics to track performance, user behavior, and conversion funnels.

• Experience: 3+ years of proven experience in SEO and digital growth.
• App Mastery: Direct experience in App Store Optimization (ASO) and mobile app performance scaling.
• The New Frontier: Demonstrated knowledge of AEO, GEO, and AIO you understand how search is changing in the age of generative AI.
• Core SEO Skills: Proficiency in Keyword Research, On-Page/Technical SEO, and comprehensive SEO Audits.
• Backlink Strategy: Strong skills in building high-quality, ethical link profiles.
• Toolbox: Expert-level familiarity with Google Analytics, SEMrush, Ahrefs, and App-specific tracking tools.
• Industry Knowledge: Previous experience in the travel or tourism industry is a significant advantage.
• Education: Bachelors degree in Marketing, Communications, Computer Science, or a related field.