Senior Manager
Genpact
5 - 10 years
Mumbai
Posted: 4/15/2025
Job Description
Responsibilities
Lead the design and execution of web analytics strategies to meet business objectives.
Collaborate with marketing, IT, and product teams to integrate web analytics solutions.
Develop and maintain dashboards and reports to track key performance indicators (KPIs).
Conduct regular audits to ensure data integrity and compliance with best practices.
Provide training and support to team members on web analytics tools and methodologies.
Stay updated with industry trends and best practices in web analytics.
Proven track record of designing and implementing web analytics solutions.
Strong understanding of digital marketing metrics, customer journey mapping, and conversion optimization.
Experience in troubleshooting and resolving technical issues related to web analytics platforms.
Familiarity with data governance and best practices in data management
About Company
Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.
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