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Senior Graphic Designer

Next Digital Recruitment

10 - 12 years

Vadodara

Posted: 26/02/2026

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Job Description

Job Opportunity: Creative Lead/ Sr. Graphic Designer


Experience: 610 years


Location: Vadodara (Head Office)


Employment Type: Full-Time | Leadership Role


About the Company


We are looking for a Creative Lead who will own and elevate the visual identity of the brand across all platforms retail, packaging, digital, exports, and campaigns. This is not just a design execution role. It is a brand leadership position responsible for shaping how company looks, feels, and communicates.


Responsibilities


Brand Direction and Visual Identity

  • Define and evolve the brands visual language
  • Develop and maintain structured brand guidelines
  • Ensure consistency across all communication channels
  • Strengthen premium positioning across retail and digital touchpoints


Packaging and Product Innovation

  • Lead packaging design for sweets, namkeen, gifting, and export markets
  • Conceptualise festive collections and limited-edition launches
  • Improve shelf appeal and visual differentiation


Campaign and Content Leadership

  • Conceptualise marketing campaigns and visual storytelling
  • Guide social media and digital creative strategy
  • Work closely with marketing for performance-driven creatives
  • Oversee product photography direction and styling


Team and Creative Process


  • Lead and mentor the in-house design team
  • Manage creative workflows and timelines
  • Collaborate with external agencies and vendors
  • Maintain high standards of execution and innovation


Qualifications


  • 610 years of experience in design and brand development
  • Strong portfolio in retail, FMCG, or consumer brands
  • Proven experience in packaging and brand identity projects
  • Strong command of Adobe Creative Suite
  • Understanding of digital-first branding
  • Prior experience leading or mentoring a team preferred


Required Skills


  • Strong visual storytelling ability
  • Excellent typography and layout sense
  • Commercial understanding of retail branding
  • Leadership and ownership mindset
  • Ability to balance creativity with structured execution

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