Senior Graphic Designer

Job Opportunity: Creative Lead/ Sr. Graphic Designer

Experience: 610 years

Location: Vadodara (Head Office)

Employment Type: Full-Time | Leadership Role

About the Company

We are looking for a Creative Lead who will own and elevate the visual identity of the brand across all platforms retail, packaging, digital, exports, and campaigns. This is not just a design execution role. It is a brand leadership position responsible for shaping how company looks, feels, and communicates.

Responsibilities

Brand Direction and Visual Identity

• Define and evolve the brands visual language
• Develop and maintain structured brand guidelines
• Ensure consistency across all communication channels
• Strengthen premium positioning across retail and digital touchpoints

Packaging and Product Innovation

• Lead packaging design for sweets, namkeen, gifting, and export markets
• Conceptualise festive collections and limited-edition launches
• Improve shelf appeal and visual differentiation

Campaign and Content Leadership

• Conceptualise marketing campaigns and visual storytelling
• Guide social media and digital creative strategy
• Work closely with marketing for performance-driven creatives
• Oversee product photography direction and styling

Team and Creative Process

• Lead and mentor the in-house design team
• Manage creative workflows and timelines
• Collaborate with external agencies and vendors
• Maintain high standards of execution and innovation

Qualifications

• 610 years of experience in design and brand development
• Strong portfolio in retail, FMCG, or consumer brands
• Proven experience in packaging and brand identity projects
• Strong command of Adobe Creative Suite
• Understanding of digital-first branding
• Prior experience leading or mentoring a team preferred

Required Skills

• Strong visual storytelling ability
• Excellent typography and layout sense
• Commercial understanding of retail branding
• Leadership and ownership mindset
• Ability to balance creativity with structured execution