Senior Copywriter

Job Description:

Key responsibilities:

• 1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives
  e.g. best practice back link building, keyword utilization etc.
  2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
  3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company 
  Facebook fan pages, forums etc.
  4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, 
  discussion and engagement.
  5. Use etiquetteand ability to ‘sellwithoutselling’ online by delivering greatservice, great content&informationbut 
  linkingthroughto commercial transactionswhere relevant and appropriate.
  6. Useof a toolkitto measure andmonitorsocial activity- determine what works,tweak andimprove 
  content, communications etc.
  7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing 
  strategy is being delivered.
  8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
  9. Monitor and present relevant data, trends,successes, exceptions etc.
  10.Usegreatwebetiquettetoensuretherightmessageisdeliveredthroughtherightchannelswithout offending or annoying anyone.
  11.Deliverrealtimecontentwithinrelevantsocialspaceswhichdynamicallyengagestheaudience
  12. Creative input on content, ideas on social media viral marketing
  13. Work closely with the offline marketing and online marketing team as well asthe IT/web team to ensure coherent 
  delivery of activities aligned to strategic objectives.
  14. Be enthusiastic but be responsible.

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