Senior Consultant - Digital Transformation -CPG

Company Description

IQlytics Solutions empowers businesses by providing data-driven solutions to unlock growth and optimize decision-making. Our expertise spans across diverse areas such as commercial operations, supply chain, and finance, ensuring sustainable business growth. By leveraging advanced analytics, we help organizations enhance performance and adapt to dynamic market trends. Reach out to us to learn more about our innovative solutions.

Key Responsibilities

• Partner with FMCG Sales Leadership (Sales Directors, GTM Heads, Channel Heads) to understand current RTM challenges and business priorities
• Design and recommend digital RTM transformation initiatives across distributor management, field force automation, beat planning, and sales execution
• Bring innovative ideas leveraging analytics, automation, AI/ML, and mobility to improve:
• Outlet coverage & productivity
• Distributor ROI & inventory visibility
• Sales force effectiveness and incentives
• Lead workshops and discussions with senior stakeholders to align digital solutions with business outcomes
• Translate business problems into data, analytics, and technology-driven solutions
• Collaborate with internal analytics, BI, and engineering teams to ensure solution feasibility and impact

Support pilot programs, measure impact, and scale successful initiatives across markets

Required Experience & Skills

815 years of experience in FMCG Sales, RTM Consulting, or Digital Transformation

Strong understanding of FMCG RTM constructs:

General Trade, Modern Trade, Distributor & Sub-distributor models

Sales hierarchy, beats, coverage, schemes, and incentives

Hands-on exposure to Sales IT / Digital platforms (SFA, DMS, CRM, analytics dashboards)

Ability to engage confidently with CXOs and senior sales leaders

Strong problem-solving, storytelling, and stakeholder management skills

Experience working with analytics-led or technology-enabled transformations is a plus

Preferred Qualifications

MBA or equivalent qualification

Experience with large FMCG organizations or consulting firms

Exposure to Power BI, advanced analytics, AI use cases, or data platforms