Search Engine Optimization Executive

About Role:

RP UXCollab is seeking an experienced and proactive Senior SEO Executive to join our growing digital marketing team. The ideal candidate will have hands-on expertise across SEO, GEO, AEO, and PPC advertising. You will independently manage multiple client accounts both domestic (India) and international driving measurable growth in organic and paid visibility.

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Key Responsibilities:

SEO (Search Engine Optimisation)

Develop and execute end-to-end SEO strategies for domestic and international clients across diverse industries.

Conduct comprehensive technical SEO audits and coordinate resolution of on-page, off-page, and technical issues.

Perform keyword research, competitive analysis, and content gap analysis tailored to each client's target market.

Build and manage high-quality link acquisition campaigns to strengthen domain authority.

Track, analyse, and report on organic performance metrics using Google Analytics, Search Console, and third-party tools.

GEO (Generative Engine Optimisation)

Optimise client content to appear prominently in AI-generated search responses (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, etc.).

Develop structured, entity-rich content strategies that improve brand visibility within LLM-based search surfaces.

Stay ahead of evolving GEO best practices and proactively adapt client strategies accordingly.

AEO (Answer Engine Optimisation)

Optimise content to capture featured snippets, People Also Ask (PAA) boxes, rich results, and voice search answers.

Implement structured data markup (Schema.org) to enhance how search engines understand and present client content.

Build FAQ, How-To, and Q&A content frameworks aligned with conversational search intent.

PPC (Pay-Per-Click Advertising)

Plan, launch, and manage Google Ads, Bing Ads, and social PPC campaigns for domestic and international clients.

Conduct audience research, keyword bidding strategy, A/B testing of ad creatives and landing pages.

Monitor campaign budgets, optimise CPA/ROAS, and deliver regular performance reports with actionable insights.

Manage remarketing, display, shopping, and performance max campaigns as required.

Client Management

Serve as the primary point of contact for assigned domestic and international client accounts.

Prepare and deliver monthly/quarterly performance reports and strategy presentations to clients.

Understand client business objectives and translate them into tailored digital marketing strategies.

Manage client expectations, handle queries professionally, and build long-term relationships.

Coordinate with internal content, design, and development teams to ensure timely campaign delivery.

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Education: Bachelor's degree in Marketing, Mass Communication, Computer Science, or a related field.

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Experience: Minimum 3 years of proven hands-on experience in SEO and PPC; agency background strongly preferred.

Proficiency in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console, Google Analytics (GA4).

Hands-on experience with Google Ads, Meta Ads, and Bing Ads platforms.

Working knowledge of Generative AI search behaviours and emerging GEO/AEO optimisation techniques.

Solid understanding of technical SEO: crawl management, Core Web Vitals, site architecture, structured data.

Excellent written and verbal communication skills in English for international client management.

Ability to manage multiple accounts simultaneously with strong attention to detail and deadlines.

Analytical mindset with ability to interpret data and present actionable recommendations.

Basic understanding of HTML/CSS; familiarity with CMS platforms such as WordPress is an advantage.

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Nice to Have

Google Ads or Analytics certification.

Experience managing international and domestic clients.

Knowledge of local SEO and multi-regional/multilingual SEO strategies.

Familiarity with AI writing tools (ChatGPT, Jasper, etc.) and their role in content production workflows.

Prior experience with SaaS SEO client portfolios.