Search Engine Marketing Specialist

SEO SpecialistCompany: Aasytech Solutions

Location: Noida,Sector 62, India

Experience Required: 4 8 Years

Salary : Negotiable - Depending on experience and commitment

Role Summary

Aasytech Solutions is seeking a results-driven SEO Specialist with experience in financial services marketing to generate high-value leads from UK wealth management, investment advisory, and asset management firms.

The candidate must demonstrate the ability to:

Rank websites in competitive financial keywords

Generate qualified B2B leads

Build authority websites for financial brands

Deliver measurable ROI and KPIs

The role is target oriented and requires an individual capable of generating business opportunities for Aasytech Solutions through organic search strategies.

Primary Objectives of the Role

The SEO Specialist must achieve the following business outcomes:

1. Generate qualified inbound leads from UK financial firms
2. Rank Aasytech Solutions for wealth management marketing keywords
3. Create authority in financial digital marketing niche
4. Support business development team with warm leads

Key Responsibilities1. Financial Industry SEO Strategy

Develop SEO strategies specifically for:

Wealth management firms

Investment advisors

Asset management companies

Hedge funds

Private equity firms

Example keywords:

• Wealth management marketing agency

• Investment firm digital marketing

• SEO for financial advisors UK

• marketing for wealth managers

• digital marketing for investment firms

2. High Authority Financial Content Strategy

Plan and publish E-E-A-T compliant content including:

Investment marketing guides

Financial digital marketing insights

LinkedIn lead generation for financial advisors

SEO case studies for financial services

Example content topics:

• How Wealth Management Firms Attract High Net Worth Clients Online

• Digital Marketing Strategy for Investment Firms

• SEO for Financial Advisors in the UK

3. UK Market Keyword Research

Conduct deep keyword research for:

UK financial services

investment companies

wealth managers

asset managers

Tools required:

Ahrefs

SEMrush

Google Search Console

Screaming Frog

SurferSEO

4. Technical SEO

Optimize websites for:

Page speed

Core Web Vitals

Schema markup

financial structured data

internal linking

crawl optimization

5. Link Building & Authority Building

Build backlinks from:

financial news websites

investment blogs

fintech platforms

business directories

PR platforms

Examples:

Finance Yahoo

Business Insider

Financial blogs

fintech directories

6. SEO + Lead Generation Integration

The SEO specialist must align SEO with business development goals.

Lead generation sources:

organic search

LinkedIn search traffic

gated whitepapers

webinars

email funnels

Example funnel:

SEO Blog Lead Magnet Email Capture Sales Meeting

7. Competitor Research

Analyze marketing strategies of:

UK wealth management firms

financial marketing agencies

fintech marketing companies

Deliver monthly competitor reports including:

keyword gaps

backlink opportunities

content strategies

8. Reporting & ROI Tracking

Provide measurable reporting including:

keyword rankings

organic traffic growth

lead generation numbers

conversion rates

Monthly reports must include:

• traffic growth

• inbound leads

• client acquisition from SEO

Required Skill SetTechnical Skills

Candidate must have strong experience in:

SEO Tools

Ahrefs

SEMrush

Moz

Google Analytics

Google Search Console

Technical SEO

site audits

schema markup

page speed optimization

crawl management

Content SEO

financial content optimization

keyword clustering

topic authority building

Industry Knowledge Required

Candidate must understand:

wealth management industry

investment advisory services

financial compliance marketing

high net worth client acquisition

Understanding of terms such as:

HNW investors

portfolio management

asset allocation

investment advisory

Soft Skills

Candidate must demonstrate:

strategic thinking

analytical mindset

ability to generate leads

strong research capability

excellent communication

Key Performance Indicators (KPIs)

The SEO specialist will be evaluated based on:

3 Month Targets

20 financial keywords ranking in top 20

20 qualified inbound leads from SEO per month

50% organic traffic growth

6 Month Targets

50 financial keywords ranking in top 10

30 qualified leads per month

2 new clients acquired through SEO

12 Month Targets

Top authority digital marketing agency for wealth management SEO

40+ leads per month

58 high value clients acquired

Ideal Candidate Profile

The ideal candidate will have experience working with:

fintech startups

financial advisors

investment platforms

financial SaaS companies

OR

Digital agencies serving financial clients.

Bonus Skills (Highly Preferred)

LinkedIn lead generation

B2B SEO strategy

PR outreach

financial content writing

marketing automation

Performance Incentive Structure

Base Salary + Incentives:

Expected Business Impact

A strong SEO specialist should help Aasytech:

Generate

30,000 100,000 annual business from SEO leads

within 12 months.

• How to Apply : Interested candidates should send their resume and a cover letter detailing their experience and qualifications to akhil.v@aasytechsolutions.com and send a CC to avaidmail@gmail.com