Sales Trainer

Role: Sales Trainer

Location: Bangalore

Reporting to: Lead Training-Sales

Team Name: Talent Development

About the Team and the Role:

The Talent Development team at Ather is responsible for building internal capabilities and driving excellence across our sales and retail networks.

This role is for a Sales Trainer who will spearhead the training lifecycle for both company-owned and retail partner teams, ensuring high levels of product knowledge, process adherence, and sales proficiency to drive business impact and customer satisfaction.

Responsibilities

• Conduct comprehensive New Hire Training for Sales and CREs across company-owned and retail partner locations.

• Deliver engaging in-person and virtual learning sessions using advanced adult learning methodologies and blended approaches.

• Support new product launches by preparing technical training content, facilitating sessions, and managing certification drives.

• Partner with Area Sales Managers to identify regional training gaps and assess frontline readiness levels.

• Design and execute short-burst refresher modules to ensure continuous skill reinforcement and process updates.

• Improve customer satisfaction and Net Promoter Scores (NPS) by delivering targeted business communication and soft-skills training.

• Conduct field visits to Experience Centres and monitor customer calls to identify performance opportunities and provide need-based coaching.

• Maintain updated training records, attendance reports, and evaluation metrics to track and share post-training effectiveness with management.

Experience and Qualifications

• Any Graduation

• 3–6 years of experience in sales training, sales enablement, or front-line sales roles (preferably in automotive, FMCG, telecom, or EV sector)

Must Have Competencies

• Facilitation of skill-based and product-specific training programs across diverse sales audiences.

• Implementation of blended learning methodologies including e-learning, Instructor-Led Training (ILT), and field coaching.

• Curriculum design for sales process training and technical product modules.

• Training Needs Analysis (TNA) and post-training impact assessment using data-driven insights.

Good to Have Competencies

• Proficiency in managing training operations and maintaining digital learning records.

• Technical understanding of EV technology or automotive sales cycles.

• Expertise in regional language delivery for localized training impact.

• Quality auditing through call monitoring and field observation techniques.

Want to know more?

At Ather, we’ve built India’s first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.