Product Manager

Job Responsibilities:-

1. Brand Strategy and Management

• Track brand performance
• Track market for competitor activity. Review research data and align to brand need
• Build brand market strategy in conjunction with reporting manager and National marketing Manager
• Plan and conduct market visits to get an on the ground feel of the brand visibility ; movement market, channels etc
• Design and execute the ground level activities through effect coordination & briefing of event organizers
• Design/launch brand media (ATL/BTL) campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs , achieve right media mix and coordinate media campaign launch
• Digital/Social would be an critical element

2. Sales Market Share and Profitability management

• Achieve sales, market share and Profit target for the brand.
• Work with sales to analyse sales and profitability data ; identify opportunities - evaluate alternate channels ; promotions ; incentives etc to enhance sales and market share ; provide inputs for pricing and improving margins

3. Media Management

• Work with Manager Media Planning to develop the appropriate media plan and media mix for the brand/s
• Develop and recommend budget for each brand-plan media spends in conjunction with media planning team
• Plan innovative ways of leveraging media to enhance cost/customer research value

4. Market Research

• Provide inputs for defining market research strategy, scope & initiatives for the assigned brand.
• Follow up on research outcomes, use interpretations and recommendations to align with marketing strategy
• Participate in qualitative research initiatives

5. New Product Development & Launch

• Constantly review national and international market for flavours and variations within own brand portfolio. Supplement data from market research as an additional input
• Share ideas and suggestions with marketing team
• Coordinate with the process and R&D team to track NPD
• Once approved, track the process of NPD through effective coordination with sales, technical, SCM departments and determine a launch date
• Undertake all launch related marketing activities
• Coordinate with Perfetti Italy for packaging design. Liaison with legal department for packaging related compliances and smoothly transfer specifications to SCM

6. MIS & Reporting

• Collate and analyse MIS /Reporting for own brand/

Education

Post graduate from top management institute- with specialization in Sales/Marketing

Experience

At least 3-5 years in FMCG sales/marketing. Market research , brand strategy/creative experience is relevant

Desired behaviors for succeeding in this role:

You will succeed in this role if you are:

• Able to manage multiple projects within timelines
• Operationally agile and have a strong bias for action