Performance Marketing Manager

Company Description

Recfront is a global talent advisory firm that collaborates with investors and growth-stage organizations during critical moments of leadership and operational needs. Specializing in leadership and pivotal role searches, Recfront emphasizes building teams that deliver results under pressure. The firm excels at the intersection of strategy and technology, helping clients design AI-led and tech-driven teams aligned with business goals. With offices in Canada, UAE, India, and the US, Recfront provides structured assessment and global delivery solutions to resolve complex talent challenges.

About the Client

We are hiring for our client, a fast-growing Influencer Marketing Agency founded in January 2024.

Within just a year and a half, the company has partnered with leading brands and platforms including YouTube, Meta, Dream11, Reliance Industries, Hero MotoCorp, and Disney+ Hotstar, helping brands collaborate with creators and build impactful influencer-led campaigns.

Role Description

Were looking for a data-driven Performance Marketing professional who can plan, execute, and optimize digital campaigns across platforms. This role requires someone who understands paid media deeply, loves working with numbers, and is passionate about driving measurable results for brands.

Key Responsibilities

Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, and other digital channels

Drive campaign performance focused on lead generation, app installs, website traffic, and conversions

Monitor campaign performance and continuously optimize for ROAS, CPA, CTR, and conversion rates

Conduct keyword research, audience targeting, and A/B testing to improve campaign efficiency

Manage budgets across multiple client accounts and ensure optimal allocation of spends

Analyze campaign data and prepare performance reports and insights for clients

Work closely with the creative and content teams to develop high-performing ad creatives

Stay updated with digital advertising trends, platform updates, and best practices

Qualifications

2+ years of experience in Performance Marketing / Paid Media

Strong experience managing campaigns on Google Ads and Meta Ads Manager

Understanding of conversion tracking, Google Analytics, pixels, and attribution

Strong analytical mindset with the ability to derive insights from campaign data

Experience working in a digital/media agency environment is preferred