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Performance Marketing Manager

Pips Technology

5 - 10 years

Kochi

Posted: 31/12/2025

Job Description

We are looking for a results-driven Performance Marketing Manager to join our dynamic team. This role is perfect for someone who thrives in a fast-paced digital environment and has a proven track record of running successful paid campaigns that deliver measurable business growth.


Job Responsibilities:


  • Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other performance channels.
  • Create data-driven marketing strategies to maximize ROI and meet KPIs.
  • Manage campaign budgets and ensure cost efficiency.
  • Track, analyze, and report campaign performance using analytics tools.
  • Conduct A/B testing to improve creatives, targeting, and landing pages.
  • Stay updated with the latest industry trends, tools, and algorithm updates.
  • Collaborate with design, content, and sales teams for seamless campaign execution.
  • Drive measurable business growth through performance marketing initiatives.


Key Requirements/Skills:


  • Minimum 3 years of hands-on experience in performance marketing (agency experience preferred).
  • Strong expertise in Google Ads, Meta Ads, and other PPC platforms.
  • Proficiency with analytics tools (Google Analytics, Ads Manager, etc.).
  • Excellent understanding of conversion tracking, attribution, and campaign optimization.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns and deliver results under deadlines.
  • Good communication and team collaboration skills.


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