Performance Marketing Manager

Position: Performance Marketing Manager

Location: Sector 48, Gurugram

Experience: 5+ Years

Industry: Design & Marketing Agency

About the Company:

64 Grid Set Private Limited is a design, marketing & strategy agency, working at the intersection of strategy, design, and marketing for organizations pursuing moonshot ambitions. We partner with leaders who are not focused on incremental improvement, but on fundamentally changing the trajectory of their business, category, or organization.

Our approach to strategy is grounded in structured thinking, first principles reasoning, and deliberate frameworks that help leaders navigate ambiguity with clarity.

Marketing at 64 Grid Set is a core strategic capability. It exists to make complex thinking understandable, shareable, and executable across teams and leadership layers.

Role Overview:

Were looking for a skilled & experienced Performance Marketing Manager to be at the heart of our fast paced marketing team. This role is pivotal in ensuring performance marketing strategies for our clients are devised & executed perfectly. Key responsibilities would include:

Key Responsibilities:

• Hands on expertise: Responsible for Google, Meta ads and affiliate marketing initiatives including budgeting, forecasting, testing, learning, and measurement plans.
• Effective Budget Management: Leverage data based decisions and deep in-channel analysis to ensure campaigns are cost effective, allocating resources effectively across campaigns and channels to maximize ROI.
• Acquisition Channels: Build new acquisition channels like App marketing, partnerships etc.
• Programmatic: Well versed with programmatic & platform based scripts to automate advertising channels to perform certain tasks & improve efficiency.
• MarTech Understanding: Should be well versed to understand technical implications of technology on marketing. Integration of advertising with APIs, events, etc
• Cross-Functional: Align cross-functional internal & external departments to get work delivered. It includes but not limited to Tech, Customer Service, Designer, Account managers of advertising platforms etc.
• Qualitative Skills: This role requires to work with designers for creative communication and understand consumer pain points to improve their experience.
• Quantitative Skills: This role requires to understand if activities done have an impact, should be well versed with quantitative discussions with analytics folks & calculate the impact.
• Communication Skills: This role requires to present complex acquisition ideas & share it across the org, so the presentation/communication skills are crucial for success.

Qualifications

Qualified candidates must have the following attributes:

• 5+ years of experience in a performance marketing role.
• Must have managed budgets above $100k/month
• Proficiency in advertising tools such as Google Ads, Meta Ads, Affiliate Marketing
• Experience with data visualisation tools like Tableau or Looker Studio.
• Knowledge of MarTech API, Events, Scripting etc