Performance Marketing - Ecommerce

Company Name Jagat Pharma Pvt. Ltd.

www.jagatpharma.com

Location- Jasola, New Delhi

Experience 4-9years

CTC 9 LPA

Mandate: Must have hands on experience in D2C as well

Interested candidates can share their resume to me at lovely.dogra@jagatpharma.com

KRA Involves-

1. Revenue & Sales Growth

• Achieve monthly/quarterly online sales targets
• Drive revenue through paid campaigns (Google, Meta, marketplaces)
• Improve overall channel contribution to business revenue

2. Customer Acquisition

• Increase new customer acquisition through paid channels
• Optimize Cost Per Acquisition (CPA)
• Maintain healthy Customer Acquisition Rate (CAR)

3. Campaign Performance & Optimization

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, etc.
• Improve Click-Through Rate (CTR) and reduce Cost Per Click (CPC)
• Perform A/B testing for ads, creatives, and landing pages

4. Conversion Rate Optimization (CRO)

• Improve website conversion rate
• Reduce cart abandonment rate
• Optimize landing pages and user journey

5. Return on Investment (ROI)

• Achieve target Return on Ad Spend (ROAS)
• Maximize marketing ROI across all campaigns
• Ensure efficient allocation of marketing budgets

6. Analytics & Reporting

• Track and analyze campaign performance using tools (Google Analytics, Ads Manager)
• Prepare weekly/monthly performance reports
• Share actionable insights and recommendations

7. Content & Creative Performance

• Work with design/content teams to improve ad creatives
• Track engagement metrics (likes, shares, comments)
• Improve conversion through high-performing creatives

8. Marketplace & E-commerce Growth

• Manage and optimize campaigns for platforms (Amazon, Flipkart, Website)
• Improve product visibility and listing performance
• Drive traffic and conversions on e-commerce platforms

9. Budget Management

• Plan and utilize marketing budgets effectively
• Monitor daily spends and avoid overspending
• Ensure maximum output within allocated budget

10. Customer Experience & Retention

• Improve customer journey and post-click experience
• Support retention campaigns (remarketing, email, etc.)
• Monitor customer feedback and satisfaction (CSAT)