Performance Creative Strategist

About the Role:

We are looking for a highly creative and data-driven Scriptwriter to fuel our user acquisition campaigns for utility and performance-driven mobile apps like AutoAlert (our digital UPI payment notification app). In this role, you will be the creative engine behind our video ads, responsible for writing high-converting (CVR) direct-response scripts and conceptualizing winning visual hooks.

You will work hand-in-hand with our video editing team in a fast-paced environment, turning market insights and app features into scroll-stopping creatives. If you thrive on high-volume ideation and know exactly what makes a user click and install, this is the role for you.

Key Responsibilities:

• High-Volume Ideation: Brainstorm, script and pitch 10-15 fresh, executable video ad concepts daily, tailored for paid social channels (Meta, Google Ads, etc.).
• Direct Response Copywriting: Write punchy, persuasive, and high-CVR scripts focused on strong hooks, clear value propositions, and compelling Calls to Action (CTAs).
• Creative Collaboration: Partner closely with video editors to ensure your scripts are translated perfectly into the final visual product. Provide clear direction on pacing, text overlays, b-roll and audio cues.
• Performance Optimization: Analyze winning and losing creatives alongside the growth team. Iterate quickly on successful concepts and continuously test new angles to improve conversion rates.
• Market Research: Stay constantly updated on the latest mobile app ad trends, viral social media formats and competitor creatives.

Requirements:

• Background: Proven experience in content writing, social media management, creative management or direct-response copywriting.
• Creative Velocity: Ability to maintain a high creative output (10-15 concepts/day) without sacrificing the quality of the hooks or the core marketing message.
• Understanding of Performance Marketing: Basic understanding of what drives conversions in short-form video ads. You understand that a script isn't just about sounding good; it's about driving app installs.
• Visual Thinker: You don't just write words; you visualize the final video and can effectively communicate that vision to an editor.
• Adaptability: Comfortable writing for diverse audiences, including merchants and everyday users across different demographics.

Nice to Haves:

• Experience specifically writing ad copy or scripts for mobile apps.
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• Familiarity with scaling creatives across multiple regional languages.