Offline Activations Manager

Designation- Offline Activations Manager

Employment Type: Full-Time

Location: 1st Floor, Unitech Cyber Park, Sector 39, Gurugram, Haryana

About the Role-

Were looking for a strategic, execution-driven OOH/BTL professional who can drive business growth while leading high-impact outdoor, DOOH and on-ground brand activations.

If you love brand visibility, big outdoor ideas, strong vendor networks and closing deals, this role is for you.

Key Responsibilities-

Business Development (Primary)

• Acquire new clients for OOH & experiential marketing
• Build sales pipeline, pitch concepts & close deals
• Manage relationships with brands, agencies & decision-makers

Campaign & Activation Execution

• Plan and execute OOH/DOOH campaigns (site mapping, formats, costing, negotiations)
• Lead on-ground activations & events (production, logistics, operations)

Vendor & Commercial Management

• Build & manage vendors (OOH, fabrication, production, manpower)
• Negotiate rates, manage budgets, margins & P&L impact

Measurement & Reporting

• Track performance (reach, engagement, ROI)
• Create client reports & dashboards

Must-Have Skills

• Strong BD/sales experience in OOH / BTL / Experiential marketing
• Deep understanding of OOH/DOOH formats, sites & costing
• Excellent pitching, negotiation & relationship-building skills
• End-to-end execution mindset
• Strong commercial & budgeting acumen

Ideal Profile

• Experience in OOH, DOOH or BTL (agency or brand side)
• Exposure to large-format outdoor media & experiential events
• Confident, proactive, growth-oriented personality
• Thrives in fast-paced, client-facing environments