National Institutional Manager
Panacea Biotec
5 - 10 years
Delhi
Posted: 17/12/2025
Getting a referral is 5x more effective than applying directly
Job Description
1. Institutional Engagement & Relationship Management
- Lead engagement efforts with key accounts including corporate hospitals, hospital chains, and large pharmacy networks.
- Build long-term institutional partnerships that support business priorities.
- Ensure alignment of institutional objectives with brand-level strategies.
2. Product Activation & Institutional Approvals
- Design and execute activation campaigns for key brands (e.g., NikoMom, ChilRun, Staart Prime ), tailored to the institutional environment.
- Drive the product approval process across targeted institutions by coordinating with procurement, pharmacy, and medical committees.
- Ensure timely listing of priority products and compliance with institutional protocols.
3. Institution-to-Retail Conversion
- Spearhead initiatives to convert institutional demand into downstream retail uptake.
- Develop models for I2R tracking, performance analytics, and optimization.
- Coordinate with sales and trade marketing teams for field-level execution of institutional programs.
4. Cross-Functional Collaboration & Execution Support
- Partner with Marketing, Medical Affairs, and Commercial Excellence teams to localize campaigns and ensure medical compliance.
- Train and support field teams to amplify institutional campaigns and improve execution fidelity.
Monitor KPIs and provide leadership with data-backed insights and progress reports.
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