Meta Ads Specialist

Company Description

Meshroad Marketing is a full-service digital agency specializing in web design, development, marketing, and branding. We collaborate with clients to create value through innovative creativity, cutting-edge technology, and strategic business thinking. Our agency strives to deliver impactful, results-driven solutions tailored to each client. By blending expertise across multiple domains, we aim to drive growth and foster long-lasting partnerships.

Role Description

This is a full-time remote position for a Meta Ads Specialist. In this role, you will be responsible for developing, managing, and optimizing Meta advertising campaigns to achieve client goals. Key tasks include analyzing data to track campaign performance, conducting audience research, designing ad creatives, and implementing ad strategies. You will collaborate with the marketing and design teams to ensure seamless execution of campaigns and report results to clients effectively.

Qualifications

• Proficiency in Meta Ads Manager, campaign optimization, and data analysis
• Strong understanding of audience targeting, retargeting, and performance metrics
• Experience in ad copywriting, creative strategy, and A/B testing
• Great at producing creatives using Canva, Capcut, Captions etc.
• Knowledge of digital marketing strategies, including conversion rate optimization
• Excellent problem-solving and analytical skills
• Ability to collaborate in a team-focused, remote work environment
• Bachelor's degree in Marketing, Advertising, Communications, or a related field (preferred but not required)
• Previous experience managing advertising budgets and working with clients in varied industries is a plus