Media Planner

Role Overview

We are looking for a Traditional Media Planner with strong experience in TV planning and buying, and hands-on exposure to BARC, YUMI, and audience measurement tools. The role will be responsible for end-to-end planning, execution, and optimisation of television campaigns across clients and categories.

Key Responsibilities

TV Planning & Strategy

• Develop TV media plans aligned to client objectives, budgets, and target audiences
• Analyse viewership data using BARC and YUMI to drive planning decisions
• Recommend channel mixes, time bands, and GRP strategies

Campaign Execution & Monitoring

• Coordinate with buying teams to ensure accurate execution of TV plans
• Track campaign delivery against planned GRPs, reach, and frequency
• Monitor spot placements and resolve execution discrepancies

Reporting & Insights

• Prepare pre-buy, mid-campaign, and post-campaign reports
• Analyse performance and provide actionable insights to clients and internal teams
• Support presentations and client discussions with data-backed recommendations

Stakeholder Management

• Work closely with internal planning, buying, and account management teams
• Coordinate with broadcasters and vendors for data and campaign execution
• Support senior planners and managers in day-to-day operations

Skills & Requirements

Experience & Tools

• 35 years of experience in traditional media planning (TV focus)
• Strong hands-on knowledge of BARC, YUMI, and TV planning metrics
• Experience in creating and evaluating TV media plans

Technical Skills

• Strong understanding of GRPs, reach, frequency, TVRs, and audience segmentation
• Good working knowledge of Excel and reporting formats
• Ability to interpret data and translate it into planning insights

Soft Skills

• Strong communication and coordination skills
• Detail-oriented with good analytical thinking
• Ability to manage multiple campaigns and timelines

Nice to Have

• Agency experience preferred
• Exposure to multi-market or regional TV planning
• Experience working on FMCG, auto, or large-brand accounts