Marketing - Team Member

Job Description:

-          Designing the landing page, web page, videos and website banners with designers ensuring correct positioning of the product.

-          Planning, coordinating and implementing projects with allocated budgets, timelines and scope. 

-          Working along with the product team, creative team and IT team for better positioning and launching of the product/ analyzing the market needs on website

-          Working aggressively on 'Conversion Rate Optimization' and optimize the web page and paid pages to improve leads. Used A/B tests/CRO tools (Heatmap, user session replay, lead field optimizer, personalization, URL split test, web banner etc) and dashboards for better results. 

-          Optimize campaign landing pages and website pages to maximize efficiency.

-          Manage daily MIS and focus on scope of improvement

-          Identify problems and deficiency and implement solutions in a timely manner

-          Collaborate with web developers and agencies to execute and deliver platform goals and targets.

-          Regularly updating the website with any new changes