Marketing Manager

Key Responsibilities

1 Business Development & Relationship Management

• Build and nurture strong relationships with Doctors, Community Labs, Hospitals & Corporate Healthcare Providers
• Conduct regular field visits, meetings & follow-ups to drive referrals
• Understand clinical & commercial needs and present customized diagnostic solutions

2 Strategic Planning & Sales Growth

• Design and execute short-term & long-term marketing strategies
• Prepare and manage monthly & annual sales budgets
• Identify new catchment areas & high-potential growth zones

3 Lead Generation & Negotiation

• Generate leads through doctor engagement, partnerships & field activities
• Negotiate agreements with clinics, labs & corporate accounts to maximize revenue

4 Marketing Campaigns & Brand Visibility

• Plan patient awareness programs, local campaigns & promotional activities
• Coordinate with internal teams for new service launches, offers & events
• Drive center footfall and brand recall

5 Market Intelligence & Performance Tracking

• Track industry trends, competitor activity & market movements
• Analyze performance data and present actionable insights to management