Manager Paid Media
Dentsu
5 - 10 years
Mumbai
Posted: 12/07/2025
Job Description
Job Description:
Key Responsibilities:
Develop and execute the overall paid media strategy in alignment with broader marketing goals.
Manage end-to-end campaign execution across platforms: setup, optimization, monitoring, reporting, and performance analysis.
Own budget allocation and pacing across paid channels to maximize ROI and customer acquisition.
Collaborate with creative and content teams to develop compelling ad copy, creative assets, and landing pages.
Conduct A/B testing on creatives, copy, and targeting strategies to optimize performance.
Use data and analytics to provide insights, forecast performance, and identify growth opportunities.
Oversee and manage relationships with agencies, vendors, and platform representatives.
Stay up-to-date on industry trends, new platform features, and best practices in paid media.
Report on KPIs and campaign performance to stakeholders, including senior leadership.
Location:
MumbaiBrand:
IprospectTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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