Manager – Demand Lead
DIAGEO India
5 - 10 years
Bengaluru
Posted: 12/02/2026
Job Description
Position - Manager Demand Lead
Role Responsibilities:
Responsible for preparing and presenting reports and information to support the senior management in decisions on financial and business forecasting areas on regional level
To be responsible for operational, day to day management of financial data to ensure financial control, derive insights, support decision making and make recommendations to improve performance.
Ensure control procedures are strictly adhered to in line with global processes and standards.
Planning & Strategy
Manage and drive annual planning cycle on regional level for volume, NSV, BTL, TTL, OH with collection the information and work with relevant clusters/region/ functions and give input to the consolidated AOP.
Play active role to be a bridge between region and head office to channel the necessary financial information.
Fulfilling of various ad hoc reporting requirements
Performing consolidation and review cluster supplied information, and channel the information to FC process leads (NSV, BTL, OH)
Supporting of the business in preparation and determination of cluster/ region goals, strategies and tactics
Periodic activities of monthly, quarterly and annual forecasting efforts as well as event-driven activities.
Performance Management
Actual vs budget analysis of P&L (NSV, BTL, TTL, OH) for RPC for MFR and MOR discussion for the relevant region incl commentary and O&R
Actualization of BTL for the relevant region
Analysis / Preparation of SKU Level Profitability of all Brands at regional Level. Giving clear picture of CAAP level components, corresponding Make Cost, Distribution Cost, A&P, Levies
Crafting the CAAP Level BPM Data base of Regional D&S Business performance - Brand wise Performance, RPC Performance, give input to Overall National performance (scorecard).
Transaction processing
Preparation and distribution of flash reporting
Prepare analyses and present financial data to drive regional MFR and MOR, and COO's and RCFH's decision
Provide support in execution of processes and plans for effective business partnering and ensure seamless controls
Support the team with pricing reviews and business performance calls
Review, calculate and initiate relevant regional jnls and provisions
Governance & Compliance
Collaborate with the stakeholders to meet auditors requirement on schedule and variance analysis
Ensure adherence to CARM process
Execute and document audit fieldwork in accordance with CARM guidelines.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageos purpose of celebrating life every day everywhere. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
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