Role: Dy. Manager - Key Account

Location: Mumbai

Department: Revenue

Employment Type: Full-Time

What youll do:

Own day-to-day account management for major modern trade & SAMT outlets (e.g., Reliance, D-Mart, Star Bazaar) and act as the primary operational contact for store/DC teams
Deliver month-on-month Net Sales Value (NSV), volume, and margin targets in coordination with the KAM
Execute Joint Business Plan (JBP) elements locally: promotional calendars, launch support, pricing compliance, and logistics follow-up
Ensure on-shelf availability (OSA) by monitoring stock levels, raising replenishment alerts, and coordinating with distributors/DCs
Implement merchandising and activation plans including secondary displays, POS setup, in-store sampling, and short-term promotions
Verify retail pricing and MRP compliance and resolve discrepancies with store teams
Supervise and coach field staff (merchandisers/sales officers) including daily routing, KPIs, and regular audits
Perform store audits and planogram checks; manage returns, expiry control, and invoice reconciliation
Prepare timely reports: weekly sell-through, OSA, inventory days, promotional performance, and NSV vs target
Capture shopper and competitor insights from field visits and recommend tactical adjustments to marketing and trade teams

Who you are:

Bachelors degree in Business, Sales, or Marketing; MBA preferred
Strong experience in key account management, preferably in FMCG, general trade, or retail sector
Excellent stakeholder and relationship management skills with retail buying teams and DC managers
Strong commercial acumen and negotiation skills
Analytical skills with proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP) and comfort with sales dashboards and reporting
Ability to create concise business presentations and influence leadership
Leadership and team coaching experience if managing field staff
High level of ownership, results orientation, and problem-solving ability
Fluent in English and local language(s) where applicable

Key Account Manager