Intern - Marketing (CRM)

Goal of the project:

Supporting the Loyalty team with end-to-end marketing operations for our VIP (SELECT) customer base on the TATA CLiQ Luxury platform.

Deliverables:

·         Analyze existing SELECT customer demographics, behavior, and preferences to design an end-to-end campaign operations plan.

·         Identify gaps & redundancies in the existing process and identify opportunities for improvement.

·         Define communication rules: tone, frequency, segmentation, personalization, and escalation paths.

·         Collaborate with the content and design teams for streamlining are marketing campaigns and operations.

·         Ensure timely inputs from all category teams and strong inter department co-oridnation for smoother campaign operations

·         Raising briefs to design & content in-line with the business objectives

·         Meeting the TAT for any SELECT cohort customers issues (to only check the customer issue date and resolution date needs to be within the TAT) else highlight the same

Measure:

·         Creating reports with key metrics for below channels:

o   Emails

o   SMS

o   WA

o   In app

o   Natives

·         Daily campaign health reports

·         Daily target vs achievement trackers

Durations: 3 months