Inside Sales Coordinator

Job Overview

An Inside Sales Coordinator role at in Mumbai for a non-technical candidate shifts focus to product marketing, channel management, and business operations . This role bridges the gap between IT connectivity hardware (KVM, Pro AV & Firewall) and the Indian markets sales requirements.

Core Responsibilities

• Product Marketing: This includes creating sales enablement tools like localized catalogues, product FAQs, and marketing one-pagers.
• Market Intelligence & Research: Conduct competitive analysis on rival brands in the IT connectivity and AV space. Track local market trends to identify new opportunities in sectors like government digitization or corporate data centres.
• Channel Partner Coordination: Act as a liaison for Mumbai-based system integrators and distributors, ensuring they have the necessary training materials and marketing support to sell ATEN solutions.
• Operational Support: Maintain product records, manage demo unit inventories for the Mumbai Experience Center, and ensure all marketing collateral is up to date.
• Stakeholder Communication: Serve as a key point of contact for non-technical
• Stakeholder Communication: Serve as a key point of contact for non-technical stakeholders (sales, marketing, legal) to ensure alignment on product release timelines and regional pricing strategies.

Key Skills & Requirements

• Educational Background: A Bachelors degree is standard.
• Core Competencies:
• Strong Communication: Ability to translate complex product features into business benefits for non-technical clients.
• Analytical Skills: Proficiency in MS Excel for analyzing sales data, market penetration, and competitor pricing.
• Experience: 13 years in brand management, channel marketing, or business analysis, preferably within an IT distribution or electronics environment.
• Technology : Sonicwall, PaloAlto, Netskope, KVM Switches

Salary Range - 5 -6 LPA