Head of Business Development

Head Marketing & Product Management Role Overview:

We are seeking a dynamic and strategic Business Development & Marketing Head to lead segment marketing, product management, and application support functions. This individual will play a key role in identifying growth opportunities, driving go-to-market strategies, and supporting customers across electric vehicles (EV) and battery energy storage systems (BESS) segments.

The ideal candidate will bring a strong technical background in engineering and business acumen from an MBA, combined with proven experience in the battery or energy storage sector.

Key Responsibilities:

1. Segment Marketing: Develop and execute marketing strategies tailored to EV and BESS customer segments. Conduct market and competitor analysis to identify trends, opportunities, and threats. Define customer personas, buying behaviors, and value propositions for each segment. Plan and manage participation in trade shows, industry events, and customer outreach campaigns.

2. Product Management: Own the lifecycle of lithium-ion cell and battery productsfrom concept to commercialization. Collaborate with R&D and production teams to define product specifications aligned with market needs. Benchmark competitors and lead roadmap planning for product upgrades and new offerings. Monitor product performance and customer feedback for continuous improvement.

3. Application Support: Lead a team to provide technical pre-sales and post-sales support to customers. Act as a bridge between customer needs and internal engineering teams. Ensure smooth onboarding of new customers through training, documentation, and field support. Guide customers on optimal battery application design, usage, and safety protocols.

Desired Profile:

Educational Qualification: B.E./B.Tech in Electrical, Electronics, or Mechanical Engineering; MBA in Marketing, Strategy, or Business Management. Experience: 15+ years in business development, product management, or marketing within the energy storage, EV, or allied technology sectors. Strong understanding of lithium-ion battery technologies, applications, and market dynamics. Demonstrated leadership in managing cross-functional teams and customer engagement. Strategic thinker with analytical skills and customer-first mindset.