Growth Marketer

Company Description

Beyond Appliances focuses on combining innovation with practicality to revolutionise the modern kitchen experience. Renowned for its cutting-edge solutions, the company aims to provide appliances that make cooking and kitchen management more efficient and enjoyable. With a passion for quality and customer satisfaction, Beyond Appliances continually pushes the boundaries of design and technology in the home appliance industry. Joining Beyond Appliances means becoming part of a team that is shaping the future of kitchen innovation.

Location: Bengaluru (WFO)

Experience: 5 to 7 years

Role overview

The Digital Experience Lead will drive digital performance across paid media, website experience, automation, and new-age growth enablers such as AI and WhatsApp automation, with a strong focus on building a seamless consumer journey end-to-end.

What you will do

A. Digital media planning and performance

> Plan and execute campaigns across Meta, Google, programmatic, affiliate, and more

> Build full-funnel strategies from awareness to conversion

> Own core KPIs like ROAS, CPC, CTR, CPL, CAC

B. Website and consumer experience (CX)

> Own the brand website from a consumer experience standpoint

> Map user journeys and improve conversion and usability

> Growth enablers and automation (AI, WhatsApp, CRM)

C. Implement AI automations and chatbots

> Build WhatsApp automation flows for journeys, reminders, and conversion recovery

> Set up CRM workflows for segmentation and retention

D. Analytics and reporting

> Own dashboards for media, website analytics, ROI, and lifecycle metrics

> Build frameworks for attribution and forecasting

What we are looking for

> Strong hands-on understanding of Google Ads, Meta Ads, and programmatic platforms

> Strong knowledge of UX/UI, CRO, GA4, and GTM

> Experience with WhatsApp Business API and automation platforms

> Comfortable with AI tools, MarTech, and automation systems

> Experience in D2C, tech-enabled, or digital-first brands preferred

Compensation

Competitive (depends on fit and experience).

How to apply

Apply via filling the form - , or email your resume to:

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