Key Responsibilities

Build and oversee influencer marketing strategies to complement brand campaigns

Identify, onboard, and manage influencers and brand ambassadors who align with our values and audience

Monitor and analyze brand campaign performance across channels digital, social, influencer, and PR.

Optimize content, channels, and strategies based on performance insights and audience behavior

Own key KPIs such as brand awareness, engagement, share of voice, and customer acquisition metrics

Lead development of brand campaigns, storytelling frameworks, and messaging for digital platforms, partnerships, and offline activations

Build and optimize the entire student acquisition funnel: awareness consideration enrollment advocacy

Establish clear KPIs and OKRs; measure, analyze, and optimize campaigns for CAC, conversion rates, and unit economics

Growth Manager