GN - SONG - MT - Adobe Analytics - Manager

Accenture

4 - 5 years

Gurugram

Posted: 01/05/2025

Job Description

Job Description

Job Title: Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice
Management Level: 7 - Manager
Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune
Must Have Skills: Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience
Good to Have Skills: Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer

Job Summary:
As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys.

Roles & Responsibilities:

  • Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
  • Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
  • Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
  • Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients’ digital platforms and achieve business results.
  • Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
  • Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
  • Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
  • Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
  • Work with technology teams to orchestrate and implement integrations, including API-based integrations.
  • Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels.
  • Mobilize and organize across multiple stakeholders and projects with strong project management skills.
  • Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills:

  • Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics.
  • Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase.
  • Hands-on experience in delivering and executing technical/functional design solutions.
  • Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio.
  • Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization.

Additional Information:

  • Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
  • Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies.
  • Preferred but not mandatory: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
  • At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
  • Good consulting, techno-functional and project management experience is preferred.
  • Excellent oral and written communication skills 

About Our Company | Accenture

    Experience: Minimum 8 years of experience required
    Educational Qualification: MBA from a Tier 1 institute with a bachelor’s degree in marketing, statistics, or a related field

    About Accenture

    We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

    Visit us at www.accenture.com 

    Equal Employment Opportunity Statement


    All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

    Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

    Accenture is committed to providing veteran employment opportunities to our service men and women.

    About Company

    Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.

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