Freelance Consultant - Sales Manager

Our client, a private equity firm, is looking to engage a Consultant with with strong on-ground sales experience across FMCG, Consumer Durables, or Construction Materials industries.

The ideal candidate should have 1015 years of experience in field sales, distributor management, and sales force supervision, with a strong understanding of distribution expansion and market execution.

Key Responsibilities:

• Drive distribution sales across assigned territories with strong on-ground market presence.
• Manage and expand distributor networks, ensuring optimal coverage and sales growth.
• Lead and supervise sales force teams to achieve primary and secondary sales targets.
• Monitor sales performance, productivity, and market coverage across regions.
• Strengthen retailer engagement and improve numeric and weighted distribution.
• Ensure effective implementation of trade schemes, promotions, and retail activations.
• Track stock movement, inventory levels, and distributor performance metrics.
• Identify gaps in market coverage and execute corrective action plans.
• Coordinate with internal stakeholders to align supply, demand, and sales execution.

Skills Required

• 1015 years of experience in FMCG, Consumer Durables, or Construction Materials industry.
• Strong field sales and distributor management experience.
• Prior experience as Area Manager / Territory Manager / Distribution Sales Manager preferred.
• Proven track record in managing sales force and driving territory growth.
• Strong understanding of on-ground execution, retailer engagement, and trade marketing.
• Ability to travel extensively and spend significant time in the field.
• Strong communication, leadership, and performance management skills.