Executive - Copy & Creative Strategy

Company Description

Rynox Gear, based in Mumbai, Maharashtra, is a leading manufacturer of motorcycle protective clothing and luggage. With a strong presence in India through over 200 retail outlets, 22 Exclusive stores, and a robust e-commerce platform offering domestic and international shipping, Rynox is widely recognized for its private label. The company also collaborates with prominent motorcycle manufacturers in India and abroad, functioning as both an OEM and ODM. With a commitment to protection, comfort, reliability, and style, Rynox rigorously tests its products on various terrains to ensure quality and performance. At Rynox, we strive to empower riders to "Conquer the world Ride More. Ride Safe!"

EXECUTIVE - COPY & CREATIVE STRATEGY

Work Location: Mumbai

Reporting to: Lead Creative Strategist

About the Role

This role sits at the intersection of creative thinking, writing craft and execution.

Working closely with the Lead Creative Strategist, you will develop copy, narratives and briefs that shape how ideas are expressed across platforms. The role requires both depth of thought and consistency of output translating intent and direction into material that enables high-quality creative execution.

Role Mandate:

Develop clear, compelling and on-brand written narratives and enable consistent creative output by translating ideas and direction into well-considered copy and execution-ready briefs.

What Youll Work On:

Copy and Content Development:

• Develop marketing copy for campaigns, launches and ongoing communication
• Own product copy for product pages and develop the master language for product features
• Create long-form content such as blogs and articles
• Develop social content including captions, scripts and community-facing copy
• Write technical copy for user guides and installation manuals
• Ensure all written output reflects intent, context and brand direction

Scripts, Storyboards and Briefing:

• Develop scripts, storyboards and shot breakdowns for product overview and how-to-install videos
• Conduct background research and develop scripts or question frameworks for podcasts and interviews
• Create clear, thoughtful briefs with text copy for catalogs, product packaging, magazine ads and performance or digital ads
• Author product decks and written narratives for trade media and dealer networks

Creative Enablement:

• Act as a key owner for written creative output across formats
• Translate creative direction into structured, usable material for designers, photographers, videographers and producers
• Enable effective execution through clarity of intent and completeness of written inputs

How Youll Work:

• Work closely with the Lead Creative Strategist as a collaborative partner on copy and narrative
• Interpret creative direction and help sharpen ideas through writing and structure
• Adapt tone and writing style based on platform, audience and objective
• Be comfortable working within stated briefs, operational constraints and evolving inputs

What Success Looks Like:

Over time, success in this role will be reflected in:

• Writing and narratives that feel clear, considered and aligned with brand intent
• Creative teams being able to execute more effectively due to strong written direction
• Reduced ambiguity during execution because context and intent are articulated well upfront
• Growing trust from the Lead Creative Strategist in both thinking quality and reliability of output

Who This Role Is For:

This role may be a good fit if you:

• Are a strong individual contributor who can own written work end-to-end with guidance
• Can express the same idea in multiple tones depending on context and platform
• Enjoy working from briefs and shaping solutions within defined objectives
• Are comfortable revising and refining work as inputs evolve
• Use generative tools to expand thinking and explore possibilities
• Care deeply about clarity, structure and usefulness of what you write

Prior Experience:

A portfolio that demonstrates a body of work aligned with the scope and expectations of this role

Educational Background:

Educational background is less important than writing quality, clarity of thinking and demonstrated work.

Growth Opportunity:

As the creative ecosystem at Rynox scales, this role can grow in scope, complexity, and influence taking on larger narratives, more complex briefs, and deeper involvement in campaign and brand storytelling. Over time, it offers the opportunity to become a key creative pillar within the organisation.