Digital Media Planner

As Media Planning Analyst you will help plan comprehensive digital media campaigns for our clients. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media plans that align with clients' goals and objectives.

Responsibilities:

Campaign Strategy & Planning

Understand client briefs and marketing objectives to develop tailored media plans.

Assist senior planners in audience research, analyze industry trends, and evaluate competitive

landscapes.

Channel Selection & Media Planning

Help identify digital channels (Display, Social, Search, Mobile) for optimal reach and ROI.

Support senior planners in developing media plans including budget allocation, media mix, and

timelines.

Execution & Optimization

Collaborate with internal activation & AdOps teams to take campaign live on time and create

pacing schedules/flowcharts

Monitor campaign performance, pacing, and KPIs and execute optimization suggestionsReporting & Analysis

Prepare detailed performance reports and insights for stakeholders.

Leverage tools like GA4, LookerStudio etc. for data-driven decisions.

Skills Required

Familiarity with Planning tools like GWI, Nielsen, ComScore, Pathmatics etc.

Proficient in all MS Office tools esp. MS Excel

Knowledge of KPI frameworks and campaign measurement strategies.

This may be the right role for you if you have.

Bachelors degree in marketing, Advertising, Communications, or related field.

2 to 3 years of experience in digital media planning, preferably in an agency environment.

Strong understanding of digital marketing channels and advertising platforms

Analytical mindset with problem-solving skills and attention to detail.