Digital Marketing Specialist
Universal Software
2 - 5 years
Ahmedabad
Posted: 18/03/2026
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Job Description
Job Title: Digital Marketing Specialist
Location: Ahmedabad
Company: Universal Software
Experience: 2+ Years
Job Summary
We are looking for a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across multiple channels. The ideal candidate should have strong analytical skills, creativity, and hands-on experience in managing online marketing campaigns.
Key Responsibilities
- Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.)
- Manage SEO & SEM activities to increase website traffic
- Handle social media marketing and engagement strategies
- Create and optimize content for website and social platforms
- Run email marketing campaigns
- Analyze campaign performance using tools like Google Analytics
- Generate leads and improve conversion rates
- Coordinate with the design and development team
- Monitor competitors and market trends
Required Skills
- Strong knowledge of SEO, SEM, PPC
- Experience with Google Ads & Facebook/Instagram Ads
- Familiarity with Google Analytics & Search Console
- Understanding of content marketing strategies
- Basic knowledge of HTML/CSS (preferred)
- Excellent communication skills
Qualifications
- Bachelors degree in Marketing, Business, or related field
- 2+ years of experience in Digital Marketing
- Certification in Google Ads / Digital Marketing (preferred)
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