Digital Marketing Manager

Role: PPC Lead / Paid Media Lead

Location: Pune (On-site)

Type: Full-Time

Timings: 3:00 pm -12:00 am Self travel

Experience: 58 years in Paid Search / Paid Media (with leadership experience)

Job Summary

We are seeking a results-driven PPC Lead to own and scale our paid advertising efforts across Google Ads, Bing Ads, and other paid media channels. The ideal candidate will combine strategic thinking with hands-on execution, leading campaign performance, managing budgets, and mentoring junior team members to drive measurable growth.

Key Responsibilities

Lead end-to-end PPC strategy and execution across platforms such as Google Ads, Microsoft Ads, and Paid Social (as applicable)

Plan, launch, optimize, and scale search, display, remarketing, and shopping campaigns

Own performance metrics including ROAS, CPA, CAC, CTR, and conversion rates

Conduct keyword research, audience targeting, ad copy testing, and bid strategy optimization

Manage and allocate monthly ad budgets efficiently to maximize ROI

Analyze performance data and deliver actionable insights through regular reporting

Collaborate with SEO, content, design, and product teams to align messaging and funnels

Stay updated on PPC trends, platform updates, and best practices

Lead, mentor, and review the work of PPC specialists and analysts

Identify automation opportunities using scripts, rules, and third-party tools

Required Skills & Qualifications

5+ years of hands-on experience managing large-scale PPC campaigns

Strong expertise in Google Ads and Google Analytics (GA4)

Proven track record of driving growth and improving ROI

Experience managing high monthly ad spends

Strong analytical skills and data-driven mindset

Excellent communication and stakeholder management skills

Experience with A/B testing, landing page optimization, and conversion tracking

Preferred Qualifications

Google Ads Certification

Experience with SA360, DV360, Meta Ads, LinkedIn Ads, or other paid platforms

Familiarity with CRO tools, attribution models, and marketing automation

Agency or high-growth startup experience