Digital Marketing Manager

We are a fast-growing digital-first organization focused on building large-scale rural empowerment and digital service ecosystems across Maharashtra.

Our flagship initiative is creating a strong network of Bharat e-Seva Kendra centers, aiming to connect villages digitally, promote government and private services, and generate employment and entrepreneurship opportunities at scale.

We operate at the intersection of technology, marketing, and ground-level execution, using AI-driven systems, performance marketing, and scalable digital funnels to drive growth.

Our vision is to digitally empower Bharat, enable youth with opportunities, and build one of Indias largest service + franchise-based networks.

We are building a high-performance team that believes in execution, ownership, and resultsnot just activity.

We are looking for a result-driven Digital Marketing Manager who can take full ownership of our marketing engine and drive lead generation, brand growth, and revenue impact.

This is not a basic management role this is a core growth role where you will be responsible for building, executing, and scaling high-performance marketing systems.

• Bachelors degree in Marketing, Business Administration, Mass Communication, or related field
• MBA in Marketing or Digital Marketing is a plus (not mandatory)
• Relevant certifications in Digital Marketing / Performance Marketing preferred

• Minimum 35+ years of experience in Digital Marketing
• Proven experience in handling end-to-end marketing campaigns
• Experience in lead generation, funnel building, and performance marketing
• Prior experience in agency, startup, or high-growth environment preferred

• Strong expertise in Meta Ads (Facebook & Instagram), Google Ads
• Ability to plan, execute, and scale campaigns with ROI focus
• Deep understanding of CPL, CAC, ROAS, conversion tracking

• Experience in building high-converting funnels and landing pages
• Understanding of customer journey and lead nurturing systems
• Ability to improve conversion rates and marketing efficiency

• Knowledge of website structure, UX/UI basics, and CRO (Conversion Rate Optimization)
• Experience working with landing page builders / WordPress / Webflow (preferred)

• Experience with WhatsApp marketing tools (WATI or similar)
• Knowledge of CRM systems (Zoho, HubSpot, etc.)
• Ability to set up automation workflows and lead management systems

• Strong understanding of ad creatives, content strategy, and branding
• Ability to guide team on Canva, Figma, video content direction
• Experience in regional content (Marathi preferred)

• Hands-on experience using AI tools for marketing (ChatGPT, automation tools, etc.)
• Ability to implement AI-driven workflows for content, ads, and scaling

• Experience in handling and managing a digital marketing team
• Ability to plan targets, track performance, and drive execution
• Strong analytical and decision-making skills
• Excellent communication and reporting ability

• Result-oriented mindset with strong ownership attitude
• Ability to work in a fast-paced, target-driven environment
• Strong problem-solving and growth mindset
• Passion for building scalable marketing systems

• Experience in franchise / lead generation business models
• Experience in rural or regional market campaigns
• Proven track record of scaling campaigns successfully

• Lead and manage end-to-end digital marketing strategy
• Plan and scale performance marketing campaigns (Meta, Google, etc.)
• Build and optimize high-converting funnels and landing pages
• Drive lead generation and reduce cost per acquisition
• Oversee social media, content, and creative strategy
• Implement and manage WhatsApp automation (WATI) and CRM systems
• Use AI tools to improve marketing efficiency and scale
• Analyze data, track KPIs, and continuously optimize performance
• Manage and guide the digital marketing team

• Consistent high-quality lead generation
• Improved conversion rates and ROI
• Strong marketing systems and automation in place
• Scalable and repeatable growth engine

We are not looking for someone who just manages campaigns.

We are looking for someone who can think, execute, optimize, and scale marketing like a business driver.

• Opportunity to work on a large-scale impact-driven project
• Direct involvement in building a state-level scalable business
• High ownership and growth-oriented environment
• Chance to work with modern tools, AI, and performance-driven strategies