Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Bhopal

Work Mode: Work From Office

Experience Required: Minimum 4-6 Years

Job Description (JD):

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms to drive performance, brand visibility, and lead generation.

Key Responsibilities:

• Plan and manage performance marketing campaigns on Google Ads, Meta Ads, and Amazon Ads
• Execute and optimize paid campaigns to achieve ROI-driven results
• Manage SEO & SEM strategies to improve website visibility and rankings
• Utilize AI-based digital marketing tools for campaign optimization, analytics, and automation
• Coordinate with the design and content team to ensure timely and effective creatives
• Monitor daily campaign performance and prepare MIS and analytical reports
• Conduct A/B testing to improve ad performance and conversion rates
• Ensure adherence to brand guidelines and marketing objectives

Job Specification (JS):

Required Skills & Qualifications:

• Minimum 4-6 years of experience in Digital Marketing
• Strong expertise in Google Ads, Meta Ads, and Amazon Advertising
• Practical knowledge of AI tools used in Digital Marketing
• Proficiency in English communication (written & verbal)
• Ability to coordinate effectively with designers and content teams
• Strong analytical skills with experience in campaign performance tracking

Preferred Attributes:

• Result-oriented and data-driven mindset
• Ability to manage multiple campaigns simultaneously
• Strong understanding of digital trends and consumer behavior

Compensation & Benefits:

• Attractive hike on current salary (based on experience and performance)
• Opportunity to work with a leading education and skill development organization
• Exposure to large-scale digital campaigns across multiple verticals

Application Details:

Location: Bhopal