Digital and Content Marketer

Were Hiring: Digital & Content Marketer

Location: Madras Engineering College

Experience: 5+ Years

About the Role:

Were looking for a Digital & Content Marketer who can create compelling content, manage social media and website, and run paid advertising campaigns to boost our brand and effectively engage students.

Responsibilities:

• Manage and grow social media presence across platforms (Meta, LinkedIn, Instagram)
• Plan, execute, and optimise digital marketing campaigns, including paid ads (Meta, Google, LinkedIn)
• Monitor campaign performance and provide actionable insights
• Collaborate with admissions, branding, and creative teams for cohesive messaging
• Maintain and update website content to ensure relevance and engagement
• Monitor campaign and website performance; provide actionable insights

Requirements:

• 5+ years of experience in digital marketing, content creation, social media, and paid ads
• Strong knowledge of SEO, SEM, analytics, and ad campaign optimisation
• Proven track record of creating content and campaigns that drive engagement and leads
• Passion for building a student-focused digital presence