CRM & Retention Executive
Secret Alchemist
2 - 5 years
Mumbai
Posted: 10/03/2026
Job Description
Job Title: CRM & Retention executive
Role Summary
Own retention and repeat purchase. You will design, execute, and optimise CRM journeys on WebEngage to drive upsell, cross-sell, and LTV.
Key Responsibilities
Own CRM execution on WebEngage: email, WhatsApp, push, and in-app
Build automated journeys: onboarding, repeat, churn win-back, upsell, cross-sell
Segment users by behaviour, cohort, AOV, and lifecycle stage
Run campaign calendars tied to launches, offers, and replenishment cycles
Track and improve repeat rate, LTV, and revenue contribution from CRM
Work closely with growth, product, and content teams on messaging and timing Must-Have Experience (Deal Breakers)
Hands-on WebEngage experience (non-negotiable)
Proven experience running lifecycle and retention campaigns
Strong understanding of funnels, cohorts, and behavioural triggers
Data comfort: open rates, CTRs, conversion, repeat %, and revenue attribution
Must have worked for a D2C brand (1-2 yrs of experience)
Location: DN Nagar, Andheri West, Mumbai (on site) CTC: Rs35,000 - Rs50,000 p.m
Contact: careers@secretalchemist.com
About Secret Alchemist:
We are building Indias largest Clean Perfume brand, with celebrity co-founder Samantha Prabhu and backed by Unilever Ventures & DSG Consumer Partners
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