Creative Writer | BU: upGrad (D2C)

Position Title: Writer (Creative + Performance Marketing)

Experience: Min 1 year

Location: Marol, Mumbai (Mon-Fri WFO)

Job Type: Consultant/Contractual

Roles and Responsibilities

Write short-format ad copies and scripts for performance marketing campaigns across digital platforms

Create thumb-stopping hooks, engaging mid-sections, and strong CTAs that drive action

Develop clutter-breaking, trend-friendly, and conversion-focused creative ideas

Work across Hindi, English, and Hinglish to craft relatable, culturally relevant messaging

Analyze creative performance (CTR, retention, fatigue) and iterate based on data and insights

Build creative journeys from hook narrative conversion

Collaborate closely with marketing and design teams to produce high-performing ad creatives

Contribute to content marketing pieces designed for performance and conversion, not just branding

Skills & Qualifications

Strong copywriting skills for short-form and performance-driven content

Ability to think in hooks and write for fast-scrolling audiences

Comfortable writing in Hindi, English, and Hinglish

Understanding of performance marketing fundamentals (CTR, hooks, retention, creative fatigue)

Data-aware mindset with the ability to improve creatives based on results

Internet savvy with cultural awareness and trend sensitivity

Good to Have

Experience in edutainment, learning, or education-based content

Prior work in app-based, OTT, or subscription platforms

Familiarity with ad platforms and creative testing frameworks

Experience working with growth or performance marketing teams