Creative Lead

Location: [Gurugram / On-site ]

Industry: D2C / Health & Wellness

Were looking for a Creative Lead who can own end-to-end creative output for a performance-driven marketing team. This role is responsible for delivering high-volume, high-quality, on-time creatives that directly improve platform performance (CTR, Hook Rate, Hold Rate, CVR).

If you understand that creativity is the biggest growth lever in paid marketing, this role is for you.

• Translate marketing briefs into sharp, performance-driven creative direction.
• Build structured creative systems: briefing templates, review cadence, trackers, version control, asset libraries.
• Ensure platform-optimized creatives across:
• Meta
• Google
• YouTube
• Marketplaces
• Website & CRM (where required)
• Be hands-on when needed this is not a purely managerial role.
• Lead daily/weekly standups to manage bandwidth, deadlines, and escalations.
• Provide clear, actionable feedback to reduce iterations and improve quality.
• Partner with the performance team to convert data into creative learning loops.
• Maintain strict brand adherence across typography, colors, layouts, tone, and consistency.
  

• 36 years of experience in creative/design leadership in D2C, e-commerce, or performance-heavy brands.
• Strong command of visual and text-based ad creatives.
• Deep understanding of:
• CTR
• Hook Rate
• Hold Rate
• Performance-led creative optimization
• Strong project management and prioritization skills.
• Ability to scale output without compromising quality.
  

• Creative tracker + workflow is structured and predictable.
• Output volume increases without quality drop.
• Performance improves through systematic learning loops.
• Fewer delays, fewer reworks, tighter execution.

Please share your CV to hr@sova.health.