Copywriter

Job Title: Senior Copywriter BFSI (On-site, Marol)

Location: Marol (On-site)

Experience: 35 years

Requirement: Must have own laptop

About the Role

We are looking for a Senior Copywriter with experience in the BFSI (Banking, Financial Services, Insurance) space. This role requires someone who can think strategically and execute across 360-degree copy, spanning campaigns, digital platforms, and brand storytelling.

You will play a key role in shaping communication for a high-impact brand platform, working across multiple touchpoints and formats.

Key Responsibilities

• Develop 360-degree copy across digital, social, web, emailers, campaigns, and platform content
• Translate complex BFSI concepts into clear, engaging, and consumer-friendly communication
• Work closely with designers, strategists, and stakeholders to deliver cohesive campaigns
• Build and maintain a consistent brand voice across all communication channels
• Contribute to campaign ideation, messaging frameworks, and platform narratives
• Deliver high-quality copy in a fast-paced, deadline-driven environment

Requirements

• 35 years of experience in copywriting, with BFSI exposure
• Experience working on integrated / 360 campaigns
• Strong understanding of digital-first content and platform thinking
• Excellent writing, editing, and storytelling skills
• Ability to simplify complex financial concepts
• Must be comfortable working on-site from Marol
• Must have a personal laptop

Bonus If You

• Have worked on banking, fintech, or BFSI brands
• Understand HNI / emerging affluent audiences
• Have experience in a fast-paced setup

What This Role Offers

• Opportunity to own the creative voice for a global brand platform
• High visibility and direct impact on a flagship initiative
• End-to-end exposure across content, campaigns, and platform build
• A chance to build something from scratch, not just maintain BAU